How do potential buyers first find out about your real estate?

• 36% from their real estate agent
• 24% from the internet
• 15% from yard signs
• Remaining sources are 7% or less

How do buyers conduct on-going searches real estate?

• 9 out of 10 buyers use a real estate agent to help in their search.
• Use of the internet has increase from 2% in 1995 to 77% in 2005
• The next largest source is of information for buyers is a yard sign – 71%
  

Part of the key to all marketing is to drive potential buyers to this website where they will see your home.  Newsletters, Notepads and other Ad-Mail is sent out twice a month to over 5,000 homes in the Kelowna Area.  All off these items encourage buyers to take a look at www.trishwise.com

Top 10 Ways We Market Your Real Estate

1. Wise on Real Estate
2. Home Staging
3. Professional Photography
4. Realtor Connections
5. Kinnexus
6. Multiple Listing Service
7. Virtual Tour
8. Yard Sign
9. Brochure
10. Open Houses
11. Home by Design Magazine
    

Wise on Real Estate: The website www.trishwise.com, www.wiseonrealestate.com will have a complete set of photos of your home. We consistently invest in Search Engine Optimization and Search Engine Marketing to make sure that our clients’ homes are seen by as many internet users as possible.

Home Staging: A good first impression is so important when selling your home.  Making sure your home is ready to sell is truly the best marketing dollar spent.  When your home shows well, agents like to bring their buyers through and potential buyers feel they are getting more value for their dollar.  The more potential buyers to see your home, the faster an offer comes in.  We work with an Accredited Staging Professional and if you agree, she will come and work with you to help you "set the stage" and put your best "home" forward.  When you list with Wise on Real Estate, we pay for the initial consultation.

Professional Photography: Take a look at our before and after photos - you will see the difference between a regular wide angled photo and a professional photo. We purchased a high-end wide angled camera and thought that we could take a great picture.  However, we were quickly proven wrong when our photographer did a side by side comparison.  The better your photos look on-line over the internet the more people will want to see your home.  The more potential buyers to see your home the faster an offer comes in. This is a great investment and it's paid for by us.

Realtor Connections: We make sure to maximize your exposure to all of Kelowna’s real estate agents via e-mail, agent tours, phone calls and flyers. RE/MAX Kelowna is the top real estate listing and selling brokerage in Kelowna. Our real estate agents list the most homes and help the majority of buyers in the Okanagan area. When you list your real estate with a RE/MAX Agent you get the entire RE/MAX Team working for you.

Kinnexus: This is the system used by Kelowna real estate agents to find appropriate listings for potential buyers. We make sure to maximize the use of Kinnexus – updating your listing at least once a week to make sure it stands out on everyone’s search list and completing all the relevant information so that buyers and their agents have all the necessary information available to them.

Multiple Listing Service: This is the sSystem used by all internet users to find homes based on their search criteria. Your home will appear on www.mls.ca with the maximum number of photos, home details and descriptions. A link from here to this website will be available so that the potential buyer can see further photographs of your home.  A link to your virtual tour will also be available from this listing.

Virtual Tour: This allows internet users to get a good feel for your home before they see it in person. 

Yard Sign: We use a very high quality yard sign with an upgraded dark stained post and copper top. This website address is listed to direct potential buyers to photographs of your home and we list our cell phone numbers to ensure that any interested parties reach us immediately and directly.

Brochure: A 4 page colour brochure is available so that potential buyers and agents who view your home can take one with them.

Open Houses:  With your permission, we like to do a minimum of one open house within the first two weeks of your home appearing on the market.  Further open houses are discussed with each home owner and really depend on your lifestyle and your home's location.

Wise on Real Estate's Home by Design Magazine:  We send out a customized magazine called Home by Design which is issued six times per year and mailed out to waiting rooms and homes all over Kelowna.  The magazine drives more buyers to this website where they will see your home details, photos and virtual tour.